PATRICIA VACCARINO

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Author Patricia Vaccarino is originally from Yonkers, New York. After college, she traveled across the country in a battered Chevy Impala on I-40 and up the California coast on Pacific Highway 101 to “see America” and landed in Seattle with only $300.

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She worked as a paralegal in antitrust law, and later went to law school. Her interest in law was rooted in her love of writing, so she began writing professionally--articles, copy, scripts, and press releases and was asked by a film production company, Kaye Smith Productions (founded by Seattle businessman Lester Smith and Hollywood celebrity Danny Kaye), to do their Public Relations outreach—that was her start in P.R.

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Today, Patricia Vaccarino owns Xanthus Communications, a national P.R. firm, and the internet company, PR for People®, where people share their news with the world. She is especially well-known for her talent as a storyteller and her experience in strategic planning, knowledge of international communications, coordination of teams based in multiple locations, and creativity.

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As an accomplished professional writer, Patricia Vaccarino has written award-winning film scripts, press materials, content, books, essays and articles. Some of her essays and articles can be found in her press kit on PR for People.  She has an audience of 40,000+ followers on social media: Facebook, LinkedIn, Twitter, Pinterest and Instagram.

 
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She has written a series of business books.

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American Spin – non fiction

Patricia Vaccarino's American Spin is not your ordinary how-to P.R. book. Spin is the heart of public relations and Patricia Vaccarino has been one of its prime practitioners for over twenty years. In American Spin, Patricia Vaccarino pulls back the curtain on how spinmeisters like herself tell you what to think about people, products, issues and companies-ideally in ways you are unaware of-with clarity and wit.

PR for People® STEPS – non fiction

Steps is a business book, but it is more than an ordinary business book. It encompasses the concept of business + dance = brand philosophy, and yet the term branding is rarely mentioned. Here, in Steps, I am suggesting that you should not even consider building your professional brand unless you are willing to do the hard work the same way a dancer learns technique, movement and artistry. You can’t build a brand unless you are willing to explore excellence.

PR for People® – non fiction

Now, in order to be seen and heard above the din and to reach the right target audiences, everyone must build a solid brand identity. By following the Ps of PRforPeople, you will increase awareness for who you are and what you do. To promote you, your brand, and your business, you must carefully plan all elements of your promotion, which include the following Ps of PRforPeople: Persona, Positioning, Perception, Platform, Planning, Press, Pitching, Partnering, Performance and Persistence.

She has also written several works of fiction.

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One Small Murder – thriller

Liliana Sorrento left New York City and moved to Seattle because her Sicilian father would not make her his successor to the family business, even though she was the person best-suited for the job. In Seattle, she works as a Press Agent for the Governor. By night, she satiates her Sicilian desire for power by engaging in her hobby as a professional dominatrix, where her client list reads like a who’s who of Seattle’s most prominent men. Her world is turned upside down when a rogue woman priest seeks her help to uncover the murders of a wave of young Hispanic boys who were in the Northwest illegally from Mexico. It soon becomes apparent that the killer may be one of Liliana’s clients, and that the maelstrom of sex and violence surrounding the murders leads to the highest echelons of state government, to Mexican drug cartels, and to connections all the way back to Liliana’s father in New York City.

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She is currently writing a sequel to YONKERS Yonkers!

YONKERS Yonkers! – historical fiction

Welcome to YONKERS Yonkers! The friendship between gutsy white girl Cookie Colangelo and shy black boy Herman Lynch captures the harsh, sometimes hilarious, realities of being black or white in the hardscrabble working-class town of Yonkers, circa 1969. Experience Woodstock, the music of the times, the Vietnam War, a bad President in the White House, upheaval in society, racism, sexual harassment, and the fundamental breakdown of social order! You will never forget the metaphor and imagery of the owl, the beauty of the Sumac trees, and the powerful understanding of what it means to be a human being.

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Ms. Vaccarino graduated with honors from the University of Rhode Island, and also has advanced education from the University of Puget Sound School of Law (now Seattle University School of Law). She trains in ballet, enjoys hiking, biking, gardening and cooking authentic Italian food. She divides her time between downtown Seattle and the Oregon coast.

 

View Patricia Vaccarino's Press Kit Here
Email: patriciavaccarino (at) gmail.com